In online, evidence management is very important to increase the trust in your brand. And Robert Cialdini tells her the best. When we have a decision, we tend to imitate others. This way we are more confident that we will not be wrong with our choice. How can we use this principle online?
- By including testimonials on the website - testimonials of those who have purchased your products / services. testimonials are evidence of trust
- By including comments, reviews on the site. if you have a virtual store, these are trusted proofs that can influence the decision of potential visitors
- By product recommendations- what other products people bought from your online store.
- By presenting case studies on the website - a great way to sell services.