2018 proves to be the year of the companies that put the mobile experience in the first place. However, in order to do this, meeting the expectations of your audience, you need to keep up with current trends in mobile application development. Here is a list of 6 trends to follow if you are looking to develop a mobile application for your business.
The ever-growing IoT - Internet of Things
With the help of artificial intelligence (AI), 2018 is supposed to be the year of IoT understanding. Experts are already convinced that artificial intelligence will help connect the tools used daily by the population. With the help of deep learning, natural language processing, image recognition and decision making, IoT technologies will help companies create more integrated experiences, better understand and interact with people. However, we need to be able to control the IoT environment, and this is where their applications come in. We often use smart phones and watches or tablets to manage and integrate the tools we have.
Thus, the market needs specialists who develop customized IoT applications, there is a high-level programming demand for sensors and devices, web applications and mobile B2B and B2C applications.
Cloud Based Applications
The term "cloud computing" is another key word that has been around a lot in recent years and rightly so. Amazon Web Services (AWS), Microsoft Azure and of course Google, should capture 76% of all revenue from the cloud platform in 2018 and 80% by 2020.
Basically, the idea of developing android or iOS cloud based applications is not to affect the internal memory of the devices, which is why Dropbox, Google Drive, Box and other such applications have already become popular. Moreover, we cannot fail to mention that for most the Cloud means saving investment and security.
Google has introduced simplified mobile payments through the Pay service. Pay is an application that includes Android Pay and Google Wallet under the same umbrella. This is not the only example, but a few years ago the Polish mobile market became acquainted with the BLIK payment system, a convenient way for users to make online money transfers. It seems that experts have already estimated that 90% of those who own smartphones will make at least one payment through them by the end of 2020.
AI and Machine Learning
Not only smart phones, but also apps. If we stay in the finance zone for a second, we will realize what it means for this field how AI - artificial intelligence can manage routine transactions so easily.
For example, with the recent improvements, AI can be used in the development of virtual assistants used in mobile banking applications.
You've probably heard of Netflix. It uses algorithms that adapt to users' behavior in order to provide them with personalized content. Tinder also uses the concept of machine learning to increase the chances of users finding their partner.
Android Instant applications
Applications that do not need to be installed. The concept of creating instant android applications allows users to use them without installing any software. Android instant applications are available to all developers and can be used by the latest Andorid devices, from version 5.0 (API level 21) to 8.0 (API level 26).
These apps can be found in the Play Store and have a direct "Open Application" button available. From these applications, which you do not install, you can skip other activities as well. In 2017, Google added a "Try Now" button in Play for some instant Android applications. Given the lack of storage space for devices, these applications could become more and more popular.
Blockchain means more than Bitcoin
The best way to describe a blockchain is to look at it as a digital, decentralized public book, used for all online transactions. What are the benefits of blockchain for your business?
Establish a more secure business network to share and record information with multiple entities.
Knowing the identities with which you connect online for regulatory purposes.
Changing the way you exchange information with customers or other businesses through smart contracts.
Creating a fast transaction resolution that saves time and money.