Consumer experience. It's all that matters.

In recent years, marketing strategies have changed a lot, in the direction of shifting the emphasis on the Product to the Consumer. The consumer has become the focus of all marketing actions and strategies and consumer experience is the concept that best defines this orientation. Consumer experience is the route of customer interactions with the brand, a route at the end of which the client is imprinted on the emotionally, rationally and psychologically perceived brand. Here is the battle of brands - to conquer through a positive experience the mind and heart of as many customers as possible. Companies that have not yet understood this have definitely lost in the medium and long term. Digital is in power and will be a long way from now on. "The interest and resources of marketing departments are gradually focusing on improving consumer digital experience, finding the most cost-effective strategy for a company that wants to increase revenue and profit," said Graham Cooke, CEO of Qubit. Why do we need to build a digital presence that is relevant to consumers? We need segmentation, content / communication, context, appropriate tools, monitoring, and a dedicated digital team. We need alignment of offline goals with online and synergic actions. All this must be aligned towards building consumer experience. I've prepared a series of questions to help you do your list: Audience