- Have you included a professional logo the web site?
- It is clear who is your company and what offers it unique, by what differentiates itself from the competition?
- Does the text of each web page achieve its purpose? Successfully develop the title?
- Texts have call to action?
- Are the texts showing the benefits of using your products / services?
- Do you use graphic elements: bullets, arrows?
- Do you use pictures or videos to show your product / service when you use it?
- Are the images and videos original and have rights to them?
- If you use video, it is set to manual playback?
- If you want to provide additional information, do you use lightbox so that visitors do not have to leave the web page for additional information?
- Do you highlight important information, especially those that contain call to action through design (contrast, size)?
- Do you have several ways to contact (email, phone, live chat, address)?
- Do you provide verifiable testimonies (name person, company)?