Take a look at these numbers! Don’t they make you think?
It’s time to have the best website with the most successful content and most effective advertising..
We start with a conclusion: Online is King!
In Romania 4 out of 10 clients are already digital consumers.
On the other side from 10 online consumers in Romania only 6 get informed online but they buy from the physical store, and only 3 buy from online store after they are carefully informed also from the local store.
Buying decision is taken by the consumer only after a verification of the info regarding the particular product or service and is made from multiple resources and at least checked from 2 devices. Price has the most influence in decision buying from online store.
Buying experience has now an omnichannel dimension.
Because consumers coming up to 60% in their buying decision thru different steps made online, is better that the information they find here to be the same as in the local store or on other communication channels.
The difference is made when customers receive excellent assistance after buying.
Digital consumers are involved and they are not easy to pleased. Access to information makes them to request and use equally both sales and customer support departments.
Online environment is the most used source of information by users between 20 – 35 year old from Romania, to search for desired product or service ( 27 % for services and 32 % for products reviewed).
Majority of questioned respondents from EY study “ Using mobile devices in Romania” say that the information found in online environment is useful or very useful ( 61 % for products and 52% for services ) On the other side information is also considered increasingly useless for services compared with products.
Social Media Marketing.
General trend regarding the fields used for social networking within companies from Romania it’s maintaining, main usage remains in marketing and communication. We see an increases of 3-5% in recruitment, customer service, and research of their needs.
Notoriety and exposure in the company’s market remains the most important benefits of using social networks.
54% of respondents talk about generating sales opportunities, this represents a significantly increase from 2013.
More than half of companies respondents appreciate the loyalty of their customers by using social networks.
Mobile marketing: It’s all about screen size not just about devices
If 87% of EY study respondents “ Using mobile devices in Romania” said that they have a smartphone and 58 % said that they have a tablet, only 28% of respondents said that they have another mobile phone and not so many have mobile devices such as phablet’s ( 5% ), fitness bracelet ( 4% ) or smartwatch ( 4% )
Depending on the frequency of using mobile devices, respondents said that the most used are: smartphone, tablet, and mobile phone.
45% of mobile users use between 8 and 10 apps, 21 % use between 5 and 8 apps and 33 % use between 3 to 5 apps.
66 % from respondents use business apps, 60 % photo video apps, 46 % music and entertainment apps, and the lowest apps used are from categories like lifestyle ( 28 % ), health and fitness (25%) and sport (17%).
In the top for benefits among the six listed, top three regarding the use of mobile devices in perception of respondents are: mobility, accessibility, connectivity.
Video marketing: from promises to results
37% of respondents said that they watch video content 1-5 per week 21% over 15 content video / weekly, 19% watch video content between 6 and 10, while only 14% of respondents don’t watch any video content weekly.
Studies estimate global annual growth of video traffic annual 55% by 2020, driven by video streaming services and including more and more video content in media and advertising space.
Source: study EY Romania “Using mobile devices in Romania”
Your fans love to play. Do you have a Play button?
This playing thing is embraced at any age. Grown ups like to play, they don’t want to be so serious all the time and creative brands can approach more to their clients through playing.
Mobile game is a viral marketing tool which grown a lot in the past few years.
Through a game that is free to download you can easily send targeted marketing messages to your actual and potential customers in a funny way.
This way you became “accomplice” in playing with your serious audience.
At a marketing level, companies wish to have a better repositioning: More openness, a better human way and these things can be obtained by fructifying all the communication channels.
Given the fact that technology has advanced so much opening towards mobile game industry is one of the best ways of advertising in a more creative way, which involves the user and creates a better experience. And if the experience is gained in a funny way by the user, this is even greater.
This marketing tool is challenging for us because it means more creativity put together with a serious brand, sobriety and challenging clients and the goal to engage everyone in a gaming experience with benefits of brand image.
Obviously, the game needs to be customized for different type of brands and business activity.
We can make your fans to chase shopping baskets if your brand is representing a hypermarket, to chase mice if your business is deratization, to catch as many bottles of water as they can if your business offers bottled water. Creativity has no limits.
Take a peek to our recent mobile game release: http://creative-ones.com/english/create-2d-3d-games
How to convert your website visitors into leads
Do you remember dial up? Is that long and whizzing sound accompanied by you starting to say a prayer: “Please God let the internet in” If you are the generation of 30 + you know what we are talking about.
The Internet wasn’t always what it is today and it wasn’t always successful. To have a company website in the earliest 90’s or 2000 was something WOW. For most of the companies it meant spending money useless.
Internet went through a lot since then and said in his beard “ I’ll show you, you’ll be depending on me” And that happened! Now You check in from the tallest mountains and even granny is taking selfies.
Today any business you’ll start even if you have clients or not, if you have the product or not, you start with a website. Is the thing that certifies your presence in business area, is the business card of each and every company.
And not only but is absolutely necessary to have a website for your business, and it’s mandatory for your business health that your website should generate at least a few leads if it is not generate you customers.
The first step when you decide to have a website or when you want to refresh you’re old one is to work with professionals, those guys which will advise you to have a congruence between you activity and the message that you want to tell to the world, web design and all the online tools that are necessary to have and bring a real support for your business.
We begin, therefore, a blog post with more episodes and we stop when we are convinced that we have exhausted all the subjects, making your website your business partner and your visitors convert at least into leads!
Professional web design.
In online web, professional web design means also a creative design, which will strongly impact the visitor, will offer the visitor a unique and memorable browsing experience which will act synergistically with the entire communication and the message being communicated.
And now that we’re at the design chapter, it is required for us to talk about the imperative of “mobile responsive.”.
Nothing saddens me more than experiencing web browsing when I access from my mobile a website and I discover that it isn’t mobile friendly and to put the cherry on top is also a website from a well known brand.
I quickly abandon my search because I don’t have time to zoom in the website to read the information.
These companies which websites are not mobile friendly don’t know the fact that Mister Google is not indexing them any more.
A website these days, when internet browsing is made from different devices, should keep in mind that it needs to have different texts and images that will allow the website to adapt immediately. I mean to resizes and repositioning depending on the device that is accessing and viewing the website.
Communication from the web site. Benefits.
I still see websites where communication is focused on product features.
There are a lot of websites that sell the same products and services with the same features… What will determine me to choose a product from that website despite the same product from another website? Benefits! My earning! Tell me more about this instead of telling me about technical terms which I will not understand. Translate these terms into benefits, and direct profits.
It’s the same as boarding a Luxury Aircraft and all the female flight attendants are Victoria’s Secret Models and will surprise you with food prepared by Michelin star Chef’s, they will promise that you will get to your desired destination in the best conditions ever and will present you the benefits of being inside of this Luxury Aircraft accompanied by ultra specialized staff. All for you to enjoy the best experience, recommend and come back to them with confidence.
So like this should be the experience with your site. What do you check in this allegory?